Press & partners

eSIM Trip brand kit

Official logos, color system, typography, and usage rules so partners, media, and developers can represent eSIM Trip consistently across web, apps, and print.

Download-ready reference for eSIM Trip brand identity: primary and light logos, orange and purple palette, Google Sans typography, favicons, app icons, and accessibility-minded color guidance.

Use this page as the single source of truth for eSIM Trip visual identity. Prefer vector (SVG) logos on screens; reserve PNG for slides and print. When in doubt, choose maximum contrast and leave generous clear space around the mark.

Identity

Logo variations

Pick the lockup that matches the background. Do not stretch, recolor outside this system, or place the logo on busy photography without a solid plate.

  • eSIM Trip primary full-color logo

    Primary logo

    Default full-color lockup for light backgrounds and product UI.

    Format
    SVG
    Use on
    Light backgrounds
  • eSIM Trip light logo for dark backgrounds

    Light logo

    Single-color light mark for navy, charcoal, or photography with dark overlays.

    Format
    SVG
    Use on
    Dark backgrounds
  • eSIM Trip dark theme logo

    Dark logo

    Alternative dark-friendly variant where the light mark is not suitable.

    Format
    SVG
    Use on
    Dark themes
  • eSIM Trip app icon mark

    Icon only

    Square mark for favicons, app shells, and tight UI spaces.

    Format
    SVG
    Use on
    App icons, favicons
  • eSIM Trip dark mode icon

    Dark icon

    Inverted icon glyph for dark mode toolbars and status areas.

    Format
    SVG
    Use on
    Dark mode UI
  • eSIM Trip logo PNG raster

    PNG logo

    Raster export for Office templates, sponsorship decks, and print.

    Format
    PNG
    Use on
    Print & slides

Color system

Palette

Built for digital products and marketing. Tap a swatch to copy the hex value. Pair oranges with neutrals for readable body copy and WCAG-friendly contrast.

Primary oranges

Secondary purples

Neutrals

 

Typography

Type scale

Google Sans is the primary voice; Inter and system fonts keep layouts stable where webfonts do not load.

Font stack

  • Primary

    Google Sans

    Headings, marketing headlines, and UI labels.

  • Fallbacks

    Inter, system-ui, sans-serif

    Keeps paragraphs readable across devices and browsers.

Examples

  • Display

    Hero / 48–64px, bold

  • Section title

    H2 / ~32–40px, bold

  • Lead sentence

    Large body / ~18–20px, semibold

  • Body text stays neutral for long reads. Aim for comfortable line height (1.45–1.6) on mobile.

    Body / 16px, regular

Media library

Icons & supporting assets

Favicons, PWA icons, social previews, illustrations, and checkout marks used across eSIM Trip surfaces.

  • eSIM Trip favicon 16 by 16 pixelseSIM Trip favicon 32 by 32 pixelseSIM Trip favicon 96 by 96 pixels

    Favicon set

    Crisp marks from browser tabs to Android home-screen shortcuts.

    Formats
    PNG, ICO, SVG
    Notes
    16×16 through 512×512
  • eSIM Trip PWA icon 192 pixelseSIM Trip PWA icon 512 pixels

    App icons

    Maskable-ready PNGs for install prompts and splash screens.

    Formats
    PNG
    Notes
    192×192 & 512×512
  • eSIM Trip default social sharing image

    Social preview

    Default Open Graph artwork for links shared on social platforms.

    Formats
    JPG, PNG
    Notes
    1200×630 recommended
  • eSIM Trip globe illustrationeSIM Trip travel illustration

    Illustrations

    Lightweight SVG scenes used in onboarding and marketing.

    Formats
    SVG, PNG
    Notes
    Web & email
  • eSIM Trip loading spinnereSIM Trip success checkmark

    UI elements

    Motion and feedback glyphs for loaders and success states.

    Formats
    SVG
    Notes
    Product UI
  • Visa acceptedMastercard acceptedStripe

    Payment marks

    Card-brand artwork as shown at checkout; do not alter aspect ratio.

    Formats
    SVG, PNG
    Notes
    Checkout & footer

Distribution

Request official files

Bundled logo packs and guideline PDFs are provided on request so we can track usage and send updated assets when the brand evolves.

  • Logo pack

    SVG and PNG lockups, icon-only marks, and naming conventions.

    Request logo pack

  • Guidelines PDF

    Printable one-pager with color specs, clear space, and partner dos and don'ts.

    Request PDF

  • Image bundle

    High-resolution campaign art and illustration sources for approved partners.

    Contact marketing

Rules of use

Brand guidelines

Practical guardrails for partners: clear space, minimum size, color roles, and type hierarchy.

Logo usage

  • Clear space

    Keep at least the height of the “e” in “eSIM” as padding on every side so the mark never feels cramped.

  • Minimum size

    Digital lockups should be no shorter than 32px in height; print no smaller than roughly 1cm for legibility.

  • Color pairings

    Use the full-color logo on light neutrals; switch to the light logo on dark fills or photography with dark overlays.

Color & accessibility

  • Primary orange

    Reserve #EE6825 for primary actions, key links, and brand emphasis—not for long paragraphs.

  • Secondary purple

    Use #9A49FF for secondary emphasis, charts, and highlights that should feel energetic without overpowering orange.

  • Contrast

    Text and icons should meet WCAG AA against their background; test pairs when placing type on tinted panels.

Typography

  • Headings

    Bold Google Sans with clear size steps so pages scan quickly.

  • Body

    Regular weight for paragraphs; keep line height near 1.5 for readability.

  • Links & CTAs

    Primary orange for actions; always include visible focus and hover states.

Common questions

Who may use the eSIM Trip brand kit?

Press, affiliates, enterprise partners, and sponsors who reference eSIM Trip in articles, apps, or events. If you are unsure, contact support with your use case before publishing.

Which logo should I use on a dark background?

Use the light or dark logo variants designed for dark surfaces. Avoid placing the full-color orange mark on low-contrast photography without a solid backing plate.

What file format should I prefer?

SVG for websites and product UI for infinite scaling. Use PNG or PDF exports supplied in the logo pack for slide decks, print, and email where vectors are not supported.

How do I get updated assets?

Request files through support so we can share the latest bundle and note any recent brand changes. Do not trace or redraw the logo from screenshots.