eSIM Trip Brand Assets
Comprehensive brand guidelines and assets for consistent branding across all platforms and marketing materials.
Logo Variations
Primary Logo
Main brand logo for general use
Format: SVG
Usage: Light backgrounds
Light Logo
Logo for dark backgrounds
Format: SVG
Usage: Dark backgrounds
Dark Logo
Alternative dark version
Format: SVG
Usage: Dark themes
Icon Only
Icon for app icons and favicons
Format: SVG
Usage: App icons, favicons
Dark Icon
Dark version of the icon
Format: SVG
Usage: Dark mode icons
PNG Logo
Raster version for print
Format: PNG
Usage: Print materials
Color Palette
Primary Colors
Primary
#EE6825
Primary 100
#F7BCA9
Primary 200
#F5AB8E
Primary 300
#F49B74
Primary 600
#EE6825
Primary 900
#C64909
Secondary Colors
Secondary
#9a49ff
Secondary 100
#b67bff
Secondary 200
#994afc
Secondary 300
#7e24ec
Secondary 600
#5a0abd
Secondary 900
#480698
Neutral Colors
Base 100
#ffffff
Base 200
#f8f9fa
Base 300
#e9ecef
Base Content
#212529
Typography
Font Family
Text Examples
Icons & Assets
Favicon Set
Multiple sizes for all devices
Formats: PNG, ICO, SVG
Sizes: 16x16 to 512x512
App Icons
Progressive Web App icons
Format: PNG
Sizes: 192x192, 512x512
Social Assets
Open Graph and social previews
Format: JPG, PNG
Size: 1200x630
Illustrations
Brand-specific illustrations
Format: SVG
Usage: Website, marketing
UI Elements
Loading and success states
Format: SVG
Usage: User interface
Payment Icons
Accepted payment methods
Format: SVG, PNG
Usage: Checkout, footer
Download Assets
Download our brand assets for use in your projects. Please review our brand guidelines before using these assets.
Logo Pack
All logo variations in multiple formats
Brand Guidelines
Complete brand usage guidelines (PDF)
Image Assets
High-resolution images and illustrations
Brand Guidelines
Logo Usage
Clear Space
Maintain at least 1x the height of the "e" in "eSIM" as clear space around the logo.
Minimum Size
The logo should never be smaller than 32px in height for digital use, or 1cm for print.
Color Variations
Use the primary logo on light backgrounds and the light logo on dark backgrounds.
Color Usage
Primary Color
Use #EE6825 for primary actions, links, and brand elements.
Secondary Color
Use #9a49ff for secondary elements and accents.
Contrast
Ensure all text meets WCAG AA accessibility standards for color contrast.
Typography Guidelines
Use Google Sans Bold for all headings. Maintain hierarchy with consistent sizing.
Use Google Sans Regular for body text. Maintain 1.5x line height for readability.
Use primary color for links and call-to-action buttons. Ensure clear hover states.